The amazing Florence..

Ok, so as most people who know me err.. know, I have some sort of massive issue with artists who I like getting really popular/over played/just generally COMMERCIAL. Call me selfish - because I guess I am, but it really gets on my nerves, not just because people who don't really have much of a taste in music (i.e. Radio 1 day listeners) suddenly are like 'ohhh I love them' - no you don't you know one ridiculously overplayed song, but also because of the repercussions this has on said artists music.

For example.... the amazing Florence and the Machine. I have loved her since... well since I saw the Dog Days are Over video when I was in my second year at Uni - pretty much two years ago yea? She was imaginative, creative and her hair and clothes were all very cool. My third year house mates will remember my minor anger at her winning the Brits Critics Choice Award last year, but of course I was happy for her because she is so good and all, and at least more people who have good music taste (like those house mates) became aware of her I suppose. But then the commercialism started.. I just found it stupid that her first big single as a well known artist was 'You've Got The Love' because she had so many good songs that she had actually written on her album, and would have shown her as an actual all round talent - writing her own songs and all. And yes that song is a good cover, but you release a cover if you haven't actually got enough talent to write your own stuff/get recognition from your own songs.

But because she is so good I let that one go..and obviously it brought around the amazing XX remix so that was worth it. However the latest revelation has been the last straw! (maybe..) Seriously though, the Dog Days are over video did not need remaking! Perhaps it is a slightly sore point as it was the video I discovered her (well rediscovered I guess after the Kick With a Fist weird video). But it encompasses the song so well, the lose beats of the drum making you want to throw yourself around in freedom and baggy clothes - just like she does in the magical forest with lots of glitter and other friendly like minded people/clowns...

However, this new version '2010 version' is completely the opposite of all this. It is trying to be too fashion forward and the white background is too cold and clinical for such a free and happy song. It is clearly more about appearance than the actual music and the values it is trying to emit. Which is sad! But I guess that's the music biz.

I still love her though. But she's pushing it.